Press Releases & PR Strategy
Catnip for journalists
Press releases can considerably bolster your business and your bottom line. Your ideal clients are far more influenced by people they already know and trust—that includes not only their real-world friends but also journalists and bloggers. With a press release, you have the power to reach media influencers and have them market your product or service directly to their audience.
But for a press release to be picked up, it has to be expertly written—leaving zero room for indifference.
With a background in journalism, I know how to get into the minds of editors and reporters to flip all the switches that make them want to publish your story.
My secret sauce...
Cut to the chase
You only have a few seconds to grab a reporter’s attention before your press release ends up in the slush pile.
My press release writing hits the ground running. Starting with the meat (not the fluffy, 'once upon a time' opener), I'll draw journalists in, right from the very first line.
Captivate with quotes
Strong quotes inject your story with life, making it compelling and human. Plus, they're craved by busy journalists whose favorite keyboard shortcuts are copy/paste.
I'll inject one or two commanding quotes into your press release that will sell your story and your brand to publications and their readers.
You need to get your press release in the hands of the right people, at the right time, in the right way.
I'll help you develop a tactical distribution strategy that'll make sure your industry gets buzzing about your story.
Master meeting the media
Big stories often lead to press interviews, and journalists are infamous for asking tricky questions to get a juicy scoop.
I'll work with you to prepare you to take control of interviews, get your message across and sell your brand. So you can be 100% prepared for any situation.